To use the platform to your full advantage, take a look at the Twitter stats down below. Turns out around 22% of the American population is actually on Twitter. The second most retweeted tweet (3.8 million) is also from him, again a free money giveaway equally 1 billion yen to 1000 random people. This has led to it being retweeted over 4.3 million times as of right now. Twitter is one of the most recognizable social media platforms. Another important Twitter user statistic in 2019 reveals the prime reason for using the platform. The companies that put their brand purpose to action were rewarded with positive customer sentiment also. Baby boomers are an interesting part of this growth. Mining search data from Google and social data from Pinterest, KitchenAid integrated its marketing tactics, including Pinterest ads, Instagram ads, organic and paid media, influencer outreach, and public relations. The company has a history of being politically active. Different social networks require an entirely different approach. She's worked with big tech brands like Oracle, HP, VMware, Avnet, and Absolute, writing content about the work they do and the problems they solve for their customers. “Monetizable daily active users,” as a parameter, delivers the most relevant information Twitter marketers need on a daily basis. Twitter attracts its own unique type of users, which defines the winning approach. (Source: Emojipedia) This could be why 4 out of 5 world leaders are present on the platform, with the majority of them being active nearly every day. of Twitter users feel more engaged if they have had some interaction with brands. Increasingly, social media is being relied on to deliver a full-funnel buying experience. And here he is, Larry the bird, named after former NBA player for Boston Celtics. The data suggests the platform could be very attractive for targeting higher business positions or even B2B marketing. Their consumers are more cautious and will use social media to research the brand, see how existing customers are treated, and look for video content that explains the products prior to purchase. The truth is there is a huge contrast between the, and the ones who use the platform occasionally. And organizations that perform the best have brand purpose engrained throughout their organization.”. to be exact, get their news from social media, even if they don’t consider it an accurate source. While this may sound like a lot, it’s always better to look at the bigger picture when it comes to metrics. Together, these three make up the only accounts on twitter with 100 million+ followers. Thanks to mDAU, It’s now easier to understand, ” as a parameter, delivers the most relevant information Twitter marketers ne, The most engaged Twitter users follow more than, According to Statista, the number оne reason for using Twitter is, confirm Barak Obama has the most followers in 2019, In 2019, Elon Musk is among the most popular accounts on the platform, showing a growth of almost, of your sins, follow Pope Francis – he is. The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. Twitter’s numbers are changing here, right as we speak. demonstrate the social media platform is getting more popular among its young users. More popular in the US than in the rest of the world, Twitter is still one of the preferred sources to get news. The challenge will be finding balance and building skill sets that can drive short-term conversions and long-term strategies to build brand equity, customer happiness, and differentiation. This way, you’ll see how this platform changes our society (and maybe you can use it for that purpose too). We all know Millenials have been born with a smartphone in hand. I promise we`ll keep you updated on Review42. Every tweet is self-contained and different tweets are not necessarily connected with each other. Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. CMO visibility is higher than ever before as a result. In the meantime, watch our mid-year check-in webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team, for up-to-the-minute trends forecasts and guidance on finishing 2020 on a high (social media) note! Bonus: Watch our webinar, How to Measure the ROI of Social Marketing, and learn what metrics to track on organic and what to track on paid campaigns and how an integrated view of organic and paid campaigns can help you prove—and improve—ROI. With Shops embedded directly within Facebook, retailers will likely see increased conversion rates compared to their native eCommerce sites. A startling. Increasingly, these champions of brand awareness and community-building needed to become fluent in performance marketing. However, James warned that, “Social marketers should avoid becoming an arm of performance marketing. However, Ryan Ginsberg, Global Director, Paid Social at Hootsuite and trends webinar panelist said, “Brand purpose cannot be treated like a marketing campaign. using the micro-blogging platform. On the Transparency report for the third quarter of 2019, Twitter affirms half of all actions taken toward offensive content have been suggested by their technology, rather than real editors or Twitter users. Ben & Jerry’s is an excellent example of a brand that was born purposeful. Now, marketers can see the. The last time Twitter officially used the “monthly active usage,” or MAU, in their reports was in the spring of 2019. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and new creative tools. And here he is, Larry the bird, named after former NBA player for Boston Celtics, Larry Bird. During the first semester, the company recorded a 6% increase, compared to the previous revised period. Incidentally, those are the same ones that have to interact with brands to feel engaged. In the States, the social platform is most famous among young people, with. most popular social media networks in the US. They’re very contextual, featuring THE most popular TikTok creator, Charli D’Amelio, performing custom choreography to a custom song. Morgan Zerr, Principal Business Value Analyst at Hootsuite, advised brands to encourage employee advocacy to amplify brand purpose. If you are targeting Millenials, you better play your part somewhere in the social mix. Not very surprising, given how 2020 has gone by in general. will you reach if you post during lunch break? In fact, social media usage growth is accelerating faster than at the start of January. There’s a simple reason why this number is veiled in such mystery, and let’s see what that is! In the past, search engines dominated the research stage of the buyer journey. Twitter has space to create and store up to 18 quintillion user accounts. What makes both of these examples interesting is that they’re not just ads on TikTok. This is valuable information for every marketer. Sarah Dawley, Manager of Content at Hootsuite and the lead analyst of our trends report explained, “These ads are a prime example of the right brand, reaching the right audience, with the right message, on the right platform. How many people you could possibly reach is fundamental for any strategy. “Employees are looking to share information on their professional channels anyway,” said Morgan. In many demographics today, search engines are actually behind social media when it comes to brand research. Most importantly, they maintained new digital habits formed during the pandemic, which has large implications for marketers trying to reach these valuable audiences. Although mDAU has been part of Twitter reports ever since 2017, it was not the main metric for marketers. With fewer privacy restrictions and lower ad costs than some of the other platforms, Pinterest is worth considering for brands in industries like healthcare, lifestyle, DIY, and even financial asset management. With a following of over 121 million, the former US President Barack Obama (@barackobama) currently holds the title as the most followed person on Twitter. As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. In 1785, Robert Burns wrote a poem that led to the expression, “The best-laid plans of mice and men often go awry.” 235 years later, COVID-19 showed us how true that is. While on average Twitter subscribers have around 200 followers, this is easily deceiving. It also changed how we use social media. At the beginning of 2019, Twitter changed the prime metric to mDAU, which stands for monetizable daily active users. , which makes more than 200 billion tweets per year. compared to Q3 and Q4 of 2019, with 326 and 321 million respectively. ?” you ask? This could be partly why in 2019, Twitter users metrics switched from monthly active users to monetizable daily active users. Unsurprisingly, the time between 9 a.m. and 10 a.m. has proved optimal for posting on Twitter as a business. During the Q3 of 2019, Japan remained the second-largest market for Twitter with 16% of the total revenue. Since they’re embedded in the platforms, users don’t have to leave to make a purchase. It’s actually hard to say! Then, they reported 330 million subscribers using the platform monthly, which displayed growth in Twitter’s active users – compared to Q3 and Q4 of 2019, with 326 and 321 million respectively. From one easy-to-use dashboard you can manage all your profiles, schedule posts, measure results, and much more. metrics switched from monthly active users to, daily active users. When we made this prediction, we weren’t sure if TikTok’s meteoric rise would continue (it has). It’s the perfect way for Instagram to ensure no market share is lost to TikTok. New digital divides in key demographics, a shift towards performance marketing tactics. The heavy task of maintaining the platform free from abusive content means sacrificing the high number of twitter users. Competition is heating up as Instagram launches Reels. Statistics show 74% of millennials would switch retailers if they are not happy with the customer service. This year, it jumped to 23%. The stats we went through can allow you to do just that. Our diligent researchers have noted three areas of interest that they will continue to monitor over the next few months: In July, we passed the milestone where over half the world’s population is now using social media. Pinterest presents an excellent opportunity for certain brands to try out a new channel. As we mentioned earlier, a significant percentage of Twitter users appear to be in the well-educated category. The number of registered accounts in September 2019 amounts to. Unsurprisingly, the time between 9 a.m. and 10 a.m. has proved optimal for posting on Twitter as a business. 2020 social trends predictions that came to pass. In reality, Twitter is not the only one that sees its users losing interest. Brands with high-involvement, utilitarian products should pay close attention. Employers were a beacon of hope, according to the 2019 Edelman Trust Barometer, with 75% of people saying they trust their employers to do what is right—more than they trust government, media, or business in general. How many active Twitter users will you reach if you post during lunch break? Facebook market share has shrunk too, with a popularity drop of 10% in the last three years. However, we did manage to hit the mark on several of our top social trends predictions for 2020: As we entered 2020, the world was incredibly divided, and trust was at an all-time low. This is TikTok’s bread and butter—these are not just ads, they’re TikToks.”. In the last two years alone, interactions with brands’ customer service grew 2.5 times. However, our proven research methods and expert data mean your business will never be completely blindsided. of video views on the platform happens on mobile. While on average Twitter subscribers have around 200 followers, this is easily deceiving. Twitter’s popularity is growing mostly among Millenials, with 4 out of 5 users on the platform being in that category. Optimizing content for lower-funnel objectives will not create long-term growth. They wanted Twitter to become an SMS platform. The last time Twitter officially used the “monthly active usage,” or MAU, in their reports was in the spring of 2019. Being aware of how people use Twitter helps businesses with choosing the right strategy to reach the right audience. This paints a picture as to who exactly gets their news from this platform. Twitter Growth – Predictions for Twitter in 2020 are for a 0,3% growth in the US user base. Twitter news consumers tend to be more educated than average. in the US?” the answer is slightly different. , in 2019 the number of accounts suspended due to promotion of terrorism decreased with 30%. The Guardian named TikTok “the social media sensation of lockdown” as TikTok’s content was the perfect antidote to boredom for people stuck inside and in desperate need of some light-hearted fun. Instead, create content for the entire customer lifecycle, and work with other teams to embed social through all activities, especially search.”. If you are wondering how things are going now take a look at the next lines. Overall, these are good signs for marketers as they build their 2021 budgets. In reality, Twitter is not the only one that sees its users losing interest. Twitter’s total revenue in the third quarter of 2019 is. A year later, in January 2010, the astronaut. The truth is there is a huge contrast between the active Twitter users and the ones who use the platform occasionally. Catherine is a copywriter and content strategist with over 13 years of experience in enterprise marketing. Now, marketers can see the Twitter traffic stats they actually care about! Now, that you have all these precious Twitter stats, you can rise to the challenge of becoming a master. Get expert social media advice delivered straight to your inbox. As much as 44% of all twitter users might have never tweeted. This was back in 2009. Our researchers discussed some of the hottest trends we’re seeing from the social networks themselves this year. Twitter is getting more and more popular with youngsters. Brands that demonstrate a positive impact on people’s lives grow 2.5 times more than brands with a low impact, have happier employees (9 in 10 employees would take a pay cut to have more meaningful work), and outperform the stock market by 134%. reveal the record for most tweets per second has been set on August 3, 2013, with 143,199 tweets in a single second. If you thought Twitter was mostly for people in their forties, well… read the title of the article again. “During the COVID-19 lockdowns, Pinterest saw an uptick in different demographics using the platform for health and wellness, financial planning, home improvements, future vacation planning, and so on.”. You might wonder “When did Twitter get so popular with youngsters?”. The Twitter followers’ stats can be deceiving if you don’t notice this one little detail. Sometimes we notice differences in the behavior of users from different generations or even just different professions. demonstrate that the number of accounts locked or suspended for violating the Twitter rules has doubled, compared to the previous quarter. Baby boomers are an interesting part of this growth. Even with the incredible brains working on the project, we didn’t predict the global pandemic (our bad!). Twitter has an impressive start, growing with 1,400% in just three years. 2020 changed everything. While other social media platforms are happy to pump up the numbers, Twitter is doing its best to show the number of real users on the platform, even if it’s not as impressive. Accelerating growth of social media usage, Increasing executive interest in social media. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. Twitter is one of the most recognizable social media platforms. Source: KitchenAid social qtd. Brands like Hollister and American Eagle are already experimenting with advertising on TikTok in what can only be described as a beautiful demonstration of marketing 101. TikTok can teach marketers a lot about audience behavior. What’s on the radar for the rest of 2020 and into 2021? They were publishing social content about reforming the criminal justice system back in January. In just three years, from 2006 to 2009, the number of tweets posted per day grew by. Out of these three, we mostly specialize in Everything. TikTok is bringing back the fun elements that made social media so addictive in the first place. After all, Twitter is leading social media in terms of free political discussion, which makes it a target for any kind of harmful content. Twitter’s numbers are changing here, right as we speak. Then, they reported 330 million subscribers using the platform monthly, which displayed growth in. with youngsters?”. However, only a small part adds Twitter is the social media network they use most often. Don’t just take a stand for the sake of taking a stand. They are full-blown digital marketing campaigns being rolled out across ALL their channels. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. Save time on social media and get results with Hootsuite. in 2020 and adjust your strategy accordingly. Start by listening to your audience on social media and identify the causes they care about. In recent years, it’s popularity on the platform has remained relatively stable. Approximately 500 million people monthly visit Twitter without logging into an account. Once reluctant to dive into social, baby boomers are now embracing messaging, spending more time on social media, and generally consuming more digital content. first. The changing face of TikTok: new audiences, new use cases, new ad tools—is it time to jump on board? We found that 44% more marketers look to performance tactics to prove social’s worth in concrete terms. of the user have a college or higher degree. Twitter Growth – Predictions for Twitter in 2020 are for a. million people monthly visit Twitter without logging into an account. , you can rise to the challenge of becoming a master. The way we communicate, the way we shop, the way we greet one another. This clearly showcases the majority of a userbase to be largely inactive on the platform. The first-ever tweet was posted on March 21, 2006, by one of the platform’s creators – Jack Dorsey. Take advantage of that and create valuable connections with your customers. And of roughly 550 million users that have, reportedly, nearly half of them sent their last tweet more than a year ago. Each one of them is a short message – just like the whistles of a tiny bird. Twitter seems to have reached its peak in the US market, with Twitter’s growth in the American demography projected to be nearly zero. In 2019, Twitter saw a 2% decrease in its user base in the US. “We’ve seen Instagram do this before—and succeed,” said Sarah. In the same period, Twitter stats demonstrate that the number of accounts locked or suspended for violating the Twitter rules has doubled, compared to the previous quarter. It’s actually hard to say! . Surprisingly, Twitter’s performance has been fairly consistent over the years, compared to that of Facebook. most prolific users are more likely to be women tweeting about politics. Only 10% of Americans on Twitter create more than. I know, you went through so many impressive. KitchenAid offers a great example of this. Traditionally, social media earned around 10-12% of the marketing budget. of all Twitter users feel more engaged with brands that are culturally relevant. As the COVID-19 pandemic hit, this trend came to the forefront as employees expected their companies to do more. Second and third place are singers Justin Bieber (@justinbieber) and Katy Perry (@kattyperry). of US users on Twitter use the platform for keeping up-to-date with the news. After getting asked that one time too many, Ryan Sarver, a Twitter manager, finally revealed its name was Larry. Most of the Twitter stats in 2019 show the platform is taking steps toward a more refined user base, partly through suspending fake accounts. Using Hootsuite Insights (our social listening solution), we pulled conversations around KitchenAid. We are a team of tech (and otherwise) enthusiasts, determined to find the Answers to the Ultimate Questions of Life, the Universe, and Everything. of the millennials use social media networks when researching a product. The quicker you adapt, the greater the rewards you’ll reap. If you thought Twitter was mostly for people in their forties, well… read the title of the article again. It also changed how we use social media. In October 2019, Twitter stated: “More than. (Source: eMarketer) do you know Larry? in Hootsuite webinar. Twitter has space to create and store up to, quintillion user accounts. Ok, let me tell you who’s Larry. Twitter is changing its prime metrics lately. The, can be deceiving if you don’t notice this one little detail. “They took the Stories format from Snapchat and turned it into one of Instagram’s most popular features.”. million mDAU are located in the US, which represents roughly 20% of all monetizable daily active users worldwide. I know, you went through so many impressive Twitter statistics, but you still don’t know about Larry. The popularity of emojis on Twitter continues to rise with, at present, 1 in 5 tweets containing at least one emoji. In eCommerce, this seamless user experience is a massive coup as it reduces friction for buyers. Thanks to mDAU, It’s now easier to understand how many people actually use Twitter daily. Our research team painstakingly compiled our social trends predictions for 2020. While other social media platforms are happy to pump up the numbers, Twitter is doing its best to show the number of real users on the platform, even if it’s not as impressive. This example demonstrates how social media’s role is more significant than just running direct response ads to drive conversions. Both brands cater to younger generations. Back in 2006, Twitter was first created as a side project by Google employees Evan Williams and Biz Stone. More worryingly, the U.S. President signed an executive order that TikTok sells or spins off its TikTok business in the U.S. , the most frequent request received from governments globally continues to be about account information. At the end of the day, the most important is to be present on the preferred social media platform of our users and to provide the customer service they need. CMO confidence that social is having a quantitative impact on company performance also increased from 25% to 30%. Consumers will see right through a brand that tries to jump on the bandwagon of a popular cause. “By providing a selection of content for them to choose from, brands can offer an authentic perspective on brand purpose and engage their employees in meaningful ways.”. I promise we`ll keep you updated on Review42. © 2020 Hootsuite Inc. All Rights Reserved. Trusted by employees at 800+ of the Fortune 1000. Brands don’t have to be everywhere. As of April 2020, the most used emoji on twitter remains the   emoji. This is why each tweet was limited to 140 characters. Statistics show. Bellow, you can find more about Twitter users’ demographics. Twitter numbers keep changing. If 2020 has taught us anything it’s that, no matter how carefully we plot our predictions, there will always be surprises in store. Eventually, this reached the ridiculous 2,5 million tweets per day. With more focus turning to digital communications to replace in-person interactions, social media budgets reached historic highs in 2020. This blog post summarizes: Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team, for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees.